About Us | Blueshift Nutrition

Welcome to a New Whirl’d of Wellness

Why Blueshift

At Blueshift Nutrition, we believe in the power of shaking things up.

We know that everyone wants to take care of their health, but we also know it's just one of the many things on your ever-growing "to do" list. And it's hard. And unpleasant. At least it used to be…

With our pod-based drinkable supplements, we have revolutionized supplements, hydration, and self-care.

We infuse health into hydration with a wide range of supplement pods that provide targeted support and promote whole body health with plant-powered, science-backed formulations that are delicious from first sip to last (especially when you pair them with our auto-blending Wellness Bottle!). We've designed a tasty, easy, and enjoyable way to power your body and mind, and we're excited to share it with you.

The Blueshift Mission

We are blending nutrition and hydration for a wellness revolution. With better supplements and the flexibility to use them with a variety of bottles, we are making it easy and delicious to improve your health and wellness. We want to empower everyone to make a shift and feel the change.

The Power of the Pod

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The Why Behind the Water

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We are Committed to Quality and Sustainability

We are constantly striving to better support the health of our customers and the planet.

Here are a few of the ways we are committed to quality and sustainability in everything we do.

We strive to use the most bioavailable forms of all ingredients, so that your body can absorb and utilize them faster and easier. We use evidence-based dosing so that you get the benefits without paying for more than you need. And we partner with reputable companies to use clinically tested ingredients that are proven to deliver results.

Organic plants are healthier for you and for the soil they're grown in (4-5).* That's why we choose organic ingredients wherever possible.

We believe in the power of plants, which is why we complement our active ingredients with whole food sources. It's also why we opt for natural flavoring and never use artificial sweeteners.

The most effective way to reduce waste is to create less of it in the first place. We're proud that each of our pods uses less than half the plastic in just the caps of the water and beverage bottles we seek to replace.

We test all of our raw materials for purity, identity, heavy metals, pesticides, microbial and food safety. We also employ strategic testing procedures to ensure our inclusion levels match our labels, so you know you're getting what you paid for. Lastly, we test every formula we produce to ensure it's microbiologically safe for you.

Founding Story

Blueshift has been a passion project three years in the making and all of us here at Blueshift could not be more proud to be sharing our new approach to supplements with you today.

Blueshift has been a passion project three years in the making and all of us here at Blueshift could not be more proud to be sharing our new approach to supplements with you today.

Blueshift started as the solution to a problem I was having. After losing three super-healthy friends to heart attacks way too early, I got serious about my own health. I have five kids, and I didn't just want to be "around" for them – I wanted to be skiing with them deep into my 90s!

In addition to eating well and exercising, I knew supplements would be important. I knew a fair bit about them from my experience building a leading equine supplement brand, since many of the same ingredients are used. To take my approach to the next level, I went to a longevity specialist and he recommended an even more complete and proactive supplement program for me. But I really didn't like how swallowing all those pills made me feel. Instead of feeling all healthy and proactive, taking those pills made me feel old and unwell.

I also became disenchanted with all the additives in pills – binding agents, flow agents, mold release agents, colorants, coatings, etc. They had names I could not pronounce and it ran totally counter to my efforts to eat clean. I also started to dial in to the huge power of phytonutrients in plants - think turmeric, polyphenols, resveratrol, beta-carotene. Research on the benefits of these plants is exploding, but they seldom fit conveniently into a pill.

So I started experimenting with drinkable supplements, which have more room for plant-based active ingredients. They, too, had issues. They were a pain to make, they settled into sludge in my glass, and they tasted pretty rough. I asked myself: "What if we took a white piece of paper and redesigned supplements from the ground up, with no limiting assumptions." Could we make products that worked better and that felt more like a flow of healthy moments rather than a dreaded daily chore? The result is Blueshift Nutrition.

We call it a better way to take way better supplements.

We start with the Blueshift pod, which holds 10X the active ingredients as a typical pill. This gives us room to include full doses of active ingredients for maximum effect – unlike many pills. We also have the room to use multiple different actives that affect different pathways in the body to attack a problem from multiple angles. This gives us "more ways to win" and more comprehensive solutions to addressing a health goal. We also worked hard to make the pod hold a lot but use minimal plastic – and managed to reduce plastic to less than half of the cap of a typical ready-to-drink beverage.

When paired with our beautifully designed Blueshift Wellness Bottle, it's convenient, easy and enjoyable to have drinks at the ready to flow with your day. The pod shifter on the top holds three pods and allows you to select between any three of our 25 drinkable supplements. Hitting the gym? Dial the Pre-Workout and go full send. Taking a flight? Dial the Electrolyte to arrive feeling fresh. Rough day? Skip the wine and shift to Calm.

To make a drink, you simply pop the pod and our powered blender gives a perfectly mixed drink. Even better, our Lift-to-Blend feature keeps your drink perfectly blended from first sip to last so all that plant-based goodness – from berries to mushrooms, from greens to pomegranate – winds up in your tummy rather than the bottom of your glass.

As everyone (including my mother) has told me during our development, "If people don’t love the taste, they will stop using it." (Thanks Mom.) As excited as I am about the tech in the bottle, and the power of the formulas, I think the way we've made these taste might be the thing I'm proudest of. We found an amazing flavor scientist who brought together both the art and science of natural flavors. She pitched me on a radically new approach. Instead of using artificial flavors and sweeteners to cover up the sometimes bitter or earthy tastes of the plant-based ingredients with cotton candy flavor or the like, she would use the plant-based flavors as a source of interest and complexity, identify the right flavors to pair with the actives, and create craft style beverages reminiscent of a delicious mocktail rather than a super sweet kids' drink. The response to the flavors she has developed has been over the top.

On behalf of all my colleagues at Blueshift, I'd like to thank you for trusting us with your most prized possession - your one body – that needs to last you a lifetime. Our amazing team comes from a wide range of backgrounds – nutritionists, doctors, researchers, scientists, engineers, designers, marketers, techies, artists, mathematicians, inventors - but we share one thing in common: a deep appreciation for the trust it takes to let others into your self-care program. We truly appreciate your faith in us and we look forward to serving you for many years to come.

Stay well,

Paal

Paal Gisholt
Founder and CEO
Blueshift Nutrition

Hear from our Founder & CEO, Paal Gisholt

Meet Our Experts

At Blueshift, our decisions are guided by over 90 years of combined medical and scientific expertise. Our Scientific Advisory Board is led by experts in nutrition, biochemistry, functional and integrative medicine, pharmacology, exercise physiology, herbal medicine, and psychiatry. (And they have over 40 initials after their names to prove it!)

David M. Brady

ND, CCN, DACBN, IFMCP, FACN, Director and Professor Emeritus of Nutrition, Nutrition Institute, University of Bridgeport

Blueshift Scientific Advisory Board Chairman

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Jeffrey B. Blumberg

PhD, FASN, FACN, CNS-S, Professor Emeritus at Tufts University

Blueshift Scientific Advisory Board Member, Antioxidant Expert

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Harley Pasternak

M.SC.

Blueshift Scientific Advisory Board Member

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Uma Naidoo

MD, Psychiatrist, Director of Nutritional & Metabolic Psychiatry MGH

Blueshift Scientific Advisory Board Member

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References

1. Stookey JD. Analysis of 2009–2012 Nutrition Health and Examination Survey (NHANES) Data to Estimate the Median Water Intake Associated with Meeting Hydration Criteria for Individuals Aged 12–80 Years in the US Population. Nutrients. 2019; 11(3):657.

2. Liska D, Mah E, Brisbois T, Barrios PL, Baker LB, Spriet LL. Narrative Review of Hydration and Selected Health Outcomes in the General Population. Nutrients. 2019 Jan 1;11(1):70.

3. Popkin, B. M., D'Anci, K. E., & Rosenberg, I. H. (2010). Water, hydration, and health. Nutrition reviews, 68(8), 439–458.

4. Barański, M., Średnicka-Tober, D., Volakakis, N., Seal, C., Sanderson, R., Stewart, G., . . . Leifert, C. (2014). Higher antioxidant and lower cadmium concentrations and lower incidence of pesticide residues in organically grown crops: A systematic literature review and meta-analyses. British Journal of Nutrition, 112(5), 794-811.

5. The Office of Communications. (2015). Healthy soils are the basis for healthy food production.[Fact Sheet]. Food and Agriculture Organization of the United Nations.

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Welcome to a New Whirl’d of Wellness

Using Proven Ingredients

Opting for Organics

Keeping it Natural

Reducing Plastic

Testing, Testing, Testing

Hear from our Founder & CEO, Paal Gisholt

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